Why Buy New Clubs?

We play golf for so many reasons. We enjoy the challenge, being with our friends, soaking up the sun... the list for each golfer is different.

I don't know any golfer, and I know a lot of golfers, that enjoy playing badly. They may say that they don't take golf too seriously, that they are not on the PGA tour etc., but NEVER have I heard one golfer say, that his or her goal is to play awful, gut wrenchingly bad golf.

It is in our nature to be good at the sports we play. We worship professional athletes as they are great at something that we know is inherently difficult. Many of us harbor a secret desire to hit the ball just like a professional golfers. Most golfers realize that they will never be able to drive the ball as far as a PGA pro, yet they keep coming back for more.

Unfortunately, in today's tough economy, many golfers are finding it harder and harder to spare the time and money to play golf. When they do play, they certainly don't plan on spending five or more hours on the course playing terrible golf. No one in their right mind wants to spend hard earned free time in the rough searching for a wayward drive, or scuttling up the fairway chasing woefully inadequate (and embarrassing) daisy cutters.

Instead, golfers of all skill levels stand on the first tee and savor the potential to play GREAT golf. They found the money and convinced their significant other that they MUST play golf. They took a sick or vacation day, or have way too much time on their hands having been made unemployed. Whatever the hoops and circumstances that they had to jump or deal with, they did it. They have made it to the 1st tee. Now, they want, or maybe even NEED is to play a great round of golf.

One of the key ingredients to a great round of golf is the right equipment, and the correct equipment will help your game. Golf club manufacturers are working very hard to sell clubs. They are producing outstanding equipment for golfers of all skill levels. Increasingly sophisticated advertising campaigns tout the fact that a new club is the "best club ever made" or words to that effect.

It is really a great time to be in the market for clubs. However, not all clubs are created equal. In fact, some of the most trusted names in golf occasionally release a club that is substandard. You cannot blindly trust the manufacturer's exceptionally refined marketing message. You need to look beyond the hype.

Rankmark is able to cut through the hype, marketing hyperbole and deliver test results that unmask quality products. As our founder, Charlie Mandel is fond of saying, "quality will always prevail". Time and time again, Rankmark has brought the golfer quality results. During Rankmark's testing, our testers look for quality with laser like precision. Just like you, they want to hit great shots. Just like you they want the best clubs in their bag. The reader of the test benefits from their unyielding determination to hit great shots with a quality club.

Golfers should enjoy the time they spend on the course. It's good for the game, its good for business, but it also makes being in the golf business more fun. We want to provide the best information possible regarding quality golf clubs on the market today. We want golfers to be delighted with the clubs that the buy, which is why we work so hard to deliver accurate, actionable information.

Next time you are considering new clubs, checkout Rankmark's test results. We may just have a crucial ingredient for your next round - quality golf equipment that will work for you.